In this case study example, we will examine different facets of marketing analytics and customer relationship management CRM. We will use the example of online retail to explore more about marketing analytics — an area of huge interest.
A implementation of analytics solution using MSBI ,ensuring clients optimum utilization of infrastructure The client leads hospitality group sales and distribution automation at the global level.
They are committed to enabling service excellence, catering, and sales to its customers. Clients team members concentrate on offering a blend of technology and expertise to the customers facilitating them to attain their objectives. GMO capitalizes on a number of analytic and technical databases and tools to make it possible to have a full changeover of marketing and sales from intuition-driven to quantity-driven processes and capabilities.
Business Challenge Various reports presented different versions of the same information.
Scattered, redundant and inconsistent data. The project has a dedicated team to serve internal needs from different departments. Client product offers a lot of reporting capabilities to auto dealers.
The reports offered give the dealers their sales, inventory, and appraisals-related figures along with other vital information, which help dealers run their business more efficiently Business Requirements Existing reporting solution is built on OLTP database Complex business logic implemented in reports in OLTP environment results in performance challenges Inability of users to take operational business decisions right in time due to unavailability of right information and unfriendly user interface of reporting solution.
A robust ETL implemented to monitor their KPIs effectively Client is a leading global media investment management company in the Media and Entertainment industry located worldwide.
Client has its specialist services in various media and entertainment budget planning and optimization, which help in in-depth analysis of market spending and ensure better ROI. The client delivers integrated BI solutions to all advanced and reporting analytical needs and business data queries and distributes insight to users on-the-go and at their desks.
The client supplies the most robust, consummate solutions for BI to a very large number of technology and integration partners and customers across the globe.
Business Challenge Complete ownership of Quality Assurance of vast and feature rich BI product to speed up the release cycles. Need of Technical expertise for Widget Development.
Evolving developmentquality assurance and documentation needs based on the dynamic market trend Lack of Technical Documentation and User Manuals Business Solution Created the framework and processes for Quality Assurance of the product.
Quality Assurance of the product on variety of test configurations including Server setup:Case Studies A implementation of analytics solution using MSBI,ensuring clients optimum utilization of infrastructure The client leads hospitality group sales and distribution automation at the global level.
Closing Thoughts on AI in Business Intelligence. This is a potential threshold moment for business and industry, where machine learning might weave its way further into how operations are handled, the way decisions are made, and resources get managed.
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We will get a better understanding of the above process in the following case study. Case Study Example – Marketing Analytics.
You have recently joined in as the chief analytics officer & business strategy head at an online shopping store called DresSMart Inc. that specializes in apparel and clothing. Case Study Video Birst Community The Birst Community Think Tank is a place for Birst customers and partners to engage in discussion forums across BI topics, exchange ideas, share blogs, and access official knowledgebase articles authored by Birst experts.