Applications[ edit ] The first documented evidence of the deliberate use of marketing to address a social issue comes from a reproductive health program led by K. Chandy and colleagues proposed, and subsequently implemented, a national family planning program with high quality, government brand condoms distributed and sold throughout the country at low cost.
Diversity is an essential component of any civil society.
It is more than a moral imperative; it is a global necessity. Everyone can benefit from diversity, and diverse populations need to be supported so they can reach their full potential for themselves and their communities.
As visionary leaders open to change, new ideas, and global perspectives, ACRL is committed to diversity of people and ideas, as noted in its White Papers. With that regard, ACRL understands that if libraries are to continue being indispensable organizations in their campus communities, they must reflect the communities they serve and provide quality services to their increasingly diverse constituencies.
To achieve diversity in substance as well as in form, libraries have to open their arms to all perspectives and experiences. That requires competency in matters of cultural pluralism that are not intuitive and must be learned, like any other essential skill Smith To this end, these standards provide a framework to support libraries in engaging the complexities of providing services to diverse populations, and recruiting and maintaining a diverse library workforce.
A congruent set of behaviors, attitudes, and policies that enable a person or group to work effectively in cross-cultural situations; the process by which individuals and systems respond respectfully and effectively to people of all cultures, languages, classes, races, ethnic backgrounds, religions, and other diversity factors in a manner that recognizes, affirms, and values the worth of individuals, families, and communities and protects and preserves the dignity of each National Association of Social Workers, Customary beliefs, social forms, and material traits of a racial, religious, or social group; a set of shared attitudes, values, goals, and practices that characterizes an institution or organization.
State or fact of being diverse; different characteristics and experiences that define individuals. The process of integrating regions via communications and economics. Existence of, and interest in, many cultures within a society rather than in only a mainstream culture.
The policy or practice of giving equal attention or representation to the cultural needs and contributions of all the groups in a society. An anticipated or desired result. Cultural awareness of self and others Librarians and library staff shall develop an understanding of their own personal and cultural values and beliefs as a first step in appreciating the importance of multicultural identities in the lives of the people they work with and serve.
Cross-cultural knowledge and skills Librarians and library staff shall have and continue to develop specialized knowledge and understanding about the history, traditions, values, and artistic expressions of colleagues, co-workers, and major constituencies served. Organizational and professional values Librarians and library staff shall develop and support organizational and professional values dedicated to culturally competent service.
Development of collections, programs, and services Librarians and library staff shall develop collections and provide programs and services that are inclusive of the needs of all persons in the community the library serves.
Service delivery Librarians and library staff shall be knowledgeable about and skillful in the use and provision of information services available in the community and broader society, and shall be able to make appropriate referrals for their diverse constituencies.
Language diversity Librarians and library staff shall support the preservation and promotion of linguistic diversity, and work to foster a climate of inclusion aimed at eliminating discrimination and oppression based on linguistic or other diversities.
Workforce diversity Librarians and library staff shall support and advocate for recruitment, admissions, hiring, and retention efforts in libraries, library associations, and LIS programs to increase diversity and ensure continued diversity in the profession.
Organizational dynamics Librarians and library staff shall participate in and facilitate the development of organizational dynamics that enable individuals, groups, and organizations to continually develop and exercise cultural competence. Cross-cultural leadership Library leaders shall influence, support, and encourage the creation of proactive processes that increase diversity skills; empower colleagues, co-workers, and constituents from diverse backgrounds; share information about diverse populations; and advocate for their concerns.
Professional education and continuous learning Librarians and library staff shall advocate for and participate in educational and training programs that help advance cultural competence within the profession.
Research Research shall be inclusive and respectful of non-Western thought and traditional knowledge reflecting the value of cultural ways of knowing. Explanation of the Standards Standard 1. Interpretation Cultural competence requires that librarians and library staff examine their own cultural backgrounds and identities to increase awareness of personal assumptions, values, and biases.
This awareness of personal values, beliefs, and biases informs services to constituents; influences collection development, cataloging practices, program delivery, and library assessment; and influences relationships with colleagues and co-workers.
Librarians and library staff need to be able to move from being culturally aware of their own heritage to becoming culturally aware of the heritage of others.
They can value and celebrate differences in others rather than maintain an ethnocentric stance and can demonstrate comfort with differences between themselves and others. They have an awareness of personal and professional limitations that may warrant the referral of a constituent to another person, office, or center that can best meet their needs.
Self-awareness also helps in understanding the process of cultural identity formation and helps guard against stereotyping. Cultural competence also requires librarians and library staff to appreciate how one needs to move from cultural awareness to cultural sensitivity before achieving cultural competence and to evaluate growth and development throughout these different levels of cultural competence in practice.
Self-awareness becomes the basis for professional development and should be supported by supervisors, library administrators, and the organization. Culturally competent librarians and library staff shall: Examine their social identities and cultural heritage to increase awareness of their own assumptions, values, biases, and prejudices and how these influence interactions with constituents, colleagues, and co-workers.
Develop and employ strategies to identify and change detrimental attitudes, beliefs, and behaviors. Recognize when personal and professional limitations warrant the referral of a constituent to another resource and skillfully execute such referrals.We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact.
ESOMAR is the global voice of the data, research and insights community. A truly global association, providing ethical and professional guidance and advocating on behalf of our global membership community, since ESOMAR is a not-for-profit organisation that promotes the value of market, opinion and social research and data analytics.
Marketing Research Firms in United States of America results are displayed in randomized alpha order, starting with "M", after featured listings.
Vladimir Gendelman is founder and CEO of Company Folders Inc.
He has spent over a decade learning the ins and outs of print marketing and specializes in helping businesses create quality marketing materials they can be proud of. Integrated Marketing Communications Strategy MKT August 27, Introduction The purpose of marketing communication is to effectively inform consumers about the benefits and values of the company’s products, thereby influencing their attitudes and buying behavior (Keegan, Green, pg.
Research Papers Graduate School An Integrated Marketing Communications Plan for Mr. T's Hair in Motion Christina Clayton Southern Illinois University Carbondale, Clayton, Christina, "An Integrated Marketing Communications Plan for Mr. T's Hair in Motion" ().Research Papers. Paper .